Web-only studios mature by mimicking 'old media'

Digital studios such as Vuguru are adopting Hollywood rituals for their new media series and applying traditional business models to underwrite production costs.

By Dawn C. Chmielewski, Los Angeles Times July 11, 2011, 4:06 p.m.

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Dominic Monaghan, who has appeared in the "Lord of the Rings" trilogy and on the ABC TV series "Lost," said he was attracted to "The Millionaire Tour" because of the quality of the script as well as the opportunity to be in the vanguard of the changing media landscape.

"Right now, there is a slight novelty value…to making a movie that is specifically made for an online release," Monaghan said. "But I think in the next five to 10 years, everyone will be doing it and this film will be recognized as one of the forerunners. And that's important to me."

http://www.latimes.com/entertainment/news/tv/la-fi-0712-vuguru-20110611,0,5702728.story